Citizen Marketer 2.1

Aaron Strout

Influencing the Influencers: Webcast w/ Atkins & Author, Jill Griffin

By 1 Comment

You all know that I love to do webinars. Well, there’s a very cool one coming up next month on Thursday, November 12 (2 PM CT) with one of my friends (and sometimes podcast companion), Jill Griffin. Jill is a local Austinite and a three time author. Her main focus is customer loyalty. We’ll also be joined by client and social savant, Allen Silkin of Atkins Nutritionals.

You can get all the details on the sign up page but essentially, these are the five areas we’ll be covering:
  • Four ways to tell if a customer in your advocate
  • How to climb Advocacy Hierarchy
  • Why complainers must be managed and how to do it
  • 9 ways to minimize detractors and maximize advocates
  • How to get online communities spreading your good name
Hope to see you there!.

Content Marketing Webinar FTW

By Leave a Comment

Wow! Really looking forward to moderating next week’s content marketing webinar with rock stars, Lionel Menchaca of Dell, Joe Pulizzi of Junta42 and our very own, Natanya Anderson of Powered. Based on the dry run we did (with Simon Salt filling the roll that Joe will play on this webinar), we’re going to cover some exciting territory.

Here is the write up:

In an age where more and more consumers are taking a “search and click” approach to buying new products, it’s becoming harder for brands to differentiate themselves from the pack.  As continued pricing pressures continue to mount, companies are turning to great content as a way to drive ongoing, active engagement with their brands and products, which can ultimately create deeper loyalty with their customers.  Creating user-centric content that puts the customer’s needs first instead of focusing on brand and product messaging requires a paradigm shift and development of new ways of communicating. 


Here what three content and community experts have to say about:

  • How to bootstrap your online community with professional content
  • The best practices and case studies of companies that are seeing measurable results
  • Content that spans the brand content continuum: lifestyle, category and productHow to turn prospects into buyers with great content

Need Your Advice on Upcoming Webinars

By 19 Comments

One of my responsbilities as the CMO of Powered is to work with the marketing and sales team to come up with a list of informative and engaging webinars for 2009. Given the fact that I like participating (and sometimes attending) webinars, I’m particularly interested in getting our roster right.

This is where you come in. Can you let me which five most resonate with you? Or if you think they all suck? Or if there are glaring holes? Either way, please add your thoughts in the comments section below. Your help is invaluable to me/us in this process. And if you’re willing to help me out, I’m always happy to return the favor (maybe by inviting you to be a guest on one of our webinars)!
Here goes:
  • Content & Conversations: Engaging Your Customers Online – this is an almost real webinar that will involve Forrester Analyst, Jeremiah Owyang and Chief Content Officer at Marketing Profs, Ann Handley. The tentative date is December 16th at 2:00 PM ET. Details/registration link to follow.
  • Building a Business Case for Social Marketing
  • Content your Customers Care About
  • Crossing the Chasm of Consumer Consideration (like the aliteration?)
  • Tapping the Power of Social in a Regulated Environement (hello financial services & pharma)
  • Social Marketing: This ROI Sounds Too Good to Be True!
  • Moving Beyond Pageviews: Measuring Real Customer Engagement
  • Social Marketing: 5 Pitfalls to Avoid
  • 2008 Social Marketing ROI Report (this one’s happening whether you like it or not so get over it!)
  • Social Marketing: What’s in it for Me? What’s in it for my Customers?
  • Integrating Social Into your Traditional Marketing Mix
  • Got Content? If You Do, Is it Driving the Results?
  • 10 Ways to Insure Your Social Marketing Plan Succeeds
  • Top 5 Reasons Your Company Can’t Ignore Social Marketing
  • Increasing Customer Retention During a Down Market
  • Social Marketing Explained: The Bottom Line on Your Bottom Line
  • A Brand’s “Place” in the World of Social
  • Benefits of “Managed” vs. “Un-managed” Online Community Solutions
There you have it. Let’s hear which ones resonate with you and which don’t!

Recent Posts

Recent Comments

Categories