While I haven’t actually met John Andrews, Emerging Media Sr. Manager at Wal-Mart Stores, Inc. and adjunct professor at NWACC, I played him once on TV. Okay, that last part is a lie… but I am looking forward to connecting with John later this month, maybe over some BBQ at the Salt Lick here in Austin. What I can tell you about John is that he’s a smart guy and COMPLETELY gets the world of “social.” For starters, he’s an active participant on Twitter AND, he also keeps a “life-streaming” blog about life with his wife and daughter.
In one sentence, please describe what you do and why you’re good at it.
I am a student of social media and spend time thinking about how to blend it with traditional marketing to amplify engagement with consumers. I am successful at this when I do a good job of listening.
Accepted a position on the Walmart emerging media team a year or so ago.
Kogi BBQ. They’ve mastered the craft and created a brand solely on the use of social (a great product probably doesn’t hurt either)
I have always had a ton of respect for Mike Krzyzewski. Smart, passionate, driven. Defined his craft, loves his family, graduates his players. Oh, and I kind of like Duke.
Probably not, but I would visit one if I needed specific information especially if it blended expert and consumer views.
I believe social media can accomplish three key things. Help the hand raisers, connect passionates and give consumers an active role in managing brands. I don’t think of social media as a replacement of traditional media but rather try to consider how the two will alter each other. I greatly enjoy being involved in the space on a daily basis and often relate it to the early fifties and working on the advent of TV.